“Social Commerce is the marriage between social media and e-commerce” Andrew Beranbom
Shopping has always been a social activity, so it comes with no surprise given the continuous expansion in ecommerce, the appearance of Social Commerce.
S-Commerce presents a great opportunity that products and brands could benefit from in the following ways: it enhances product discovery and awareness, expands target audience, enables peer recommendations, and offers fans with a chance to connect with others who share their taste turning your brand into an up to date trend source.
Purple team can help your brand make the best out of S-commerce by providing and supporting the following types of social commerce:
- Social Network driven sales: sales generated through referrals from popular social networks (like Facebook, Pinterest, Twitter…etc) through “shop” tabs and call to action buttons.
- Peer recommendations: The display of customer reviews on items or purchasing history of trend setter on social media platforms.
- Participatory commerce: Involve clients in the production process through feedback and preferences sharing on social media.