Are Stock images becoming passé?

8:43 am

By: Nada Ashraf

For years now advertisers relied on stock images for their brand advertisements, and especially in social media content. We thought we had it all figured out buying copyrighted images professionally taken with perfect models, lighting, and scenes. But getting deeper in 2017, trends have started to show that stock images are becoming more and more irrelevant. And audience are favoring more brand personalized photographed images. Here are why we might be saying goodbye to stock images by the end of this year
• Lack of differentiation
As a digital advertising agency it is our duty to […]

Instagram is doing it right, and here is what you need to know about Instagram shopping tags

11:21 am

By: Omnia Amin

Instagram in the Middle East is becoming more powerful everyday as a marketing tool, Business owners with the differences of their products and services are now considering Instagram as a main advertising tool after years of thinking of it as a closed platform to celebrities and their selfies or fashionistas and fashion geeks.

Now, the major companies and brands are using it to fully exploit its potential and fulfill the communication of their business goals. especially Brands within industries that have specific segments containing younger adults ages 18 to 29 or mainly targeting females.

Instagram […]

Pinterest A hidden Gem

11:27 am

By: Nada Ashraf

Pinterest was first launched as a website and a mobile application back in 2010. However, it was only available to the public with no need to be invited to the platform in 2012. Despite being open to the public for almost 4 years now, I still believe it’s a hidden gem to a lot of businesses especially in Egypt. While the idea of being a pioneer may scare away some brands, we all know that early birds catch the worm. So here are a few reasons why you should establish your brand on Pinterest […]

The 4 Most Important Trends from Social Media Marketing World 2016 Plus, the Stats You Need to Know

10:53 am

By: Shayna Marks In:

Video, Video, Everywhere

Last year was coined the year of video, but this time, we really mean it. In Monday’s keynote by Mike Stelzner, he shared the following stats about video marketing in 2016:

73% of marketers increasing use of video in 2016
21% claim it’s the most important form of content marketing
58% want to improve YouTube knowledge
50% will increase use of video in 2016

Over the past twelve months, the major player social networks have invested heavily in their video efforts so as to compete […]

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