Blog | Purple Digital Marketing - Part 2

Pinterest A hidden Gem

11:27 am
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By: Nada Ashraf

Pinterest was first launched as a website and a mobile application back in 2010. However, it was only available to the public with no need to be invited to the platform in 2012. Despite being open to the public for almost 4 years now, I still believe it’s a hidden gem to a lot of businesses especially in Egypt. While the idea of being a pioneer may scare away some brands, we all know that early birds catch the worm. So here are a few reasons why you should establish your brand on Pinterest […]

The 4 Most Important Trends from Social Media Marketing World 2016 Plus, the Stats You Need to Know

10:53 am
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By: Shayna Marks In:

Video, Video, Everywhere

Last year was coined the year of video, but this time, we really mean it. In Monday’s keynote by Mike Stelzner, he shared the following stats about video marketing in 2016:

73% of marketers increasing use of video in 2016
21% claim it’s the most important form of content marketing
58% want to improve YouTube knowledge
50% will increase use of video in 2016

Over the past twelve months, the major player social networks have invested heavily in their video efforts so as to […]

Will Shoppers And Developers Adapt to Proximity Marketing In-Store?

1:08 pm
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Today’s constantly connected consumers are using smartphones in-store more than ever.
A recent Google survey states that a staggering 80 percent of shoppers are using smartphones to make purchasing decisions. Retailers and start-ups have taken notice, and the concepts of mobile location analytics and proximity marketing are emerging out of that.
Publications like Techcrunch and Adweek have articles of retailers launching Bluetooth beacon pilot programs almost on a daily basis. Some recent examples includeTarget, Country Market and Urban Outfitters.
But when you clear away all the buzzwords, what exactly […]

Color Psychology-Marketing Strategies For Social Media

7:55 am
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In |
92.6% of people say that visual stimulation was the reason they pushed the buy now button.

In visual marketing, color reigns supreme.

Color brings harmony.

Visual stimulation, when done correctly, engages the viewer and brings about creating an inner sense of order and balance in the visual experience.

When you have found your correct color psychology in your marketing your strategy flows, people convert, and customers are attracted to your brand.

In this article I want to talk about picking the right color for your content on social media and why it’s […]

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