Blog | Purple Digital Marketing - Part 2

Opinion Mining…. The Trick up Every Marketer’s Sleeve

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We all wish we could pick people’s brains for honest opinions and emotions…And we Brand owners are no different. We also seek the honest subjective opinion and feedback of our fans towards a new feature, product, or even an ad campaign we just launched. And since today’s technological advancements all combine to aid marketers sell their products and services, new tools were developed to extract this type of information from people’s minds. These tools are called Sentiment analysis tools or also known as opinion mining. Before you start thinking about voodoo dolls and black magic, allow […]

The 20 Most Interesting Social Networks

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In | Socialbaker

Human beings are social creatures, and therefore, are dedicated to creating and participating in “social networks” in order to express and share their ideas. With the rise of the internet, people began satisfying this natural necessity in online communities such as internet forums. The evolution of these social forums resulted in today’s global social networking.

Today, everyone has heard of the most popular social network– Facebook – but there are many more social networks than solely Mark Zuckerberg’s po­pular website. Some of these are designed for sharing information, some can […]

10 Laws of Social Media Marketing

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In | Entrepreneur
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.

It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and — perhaps most importantly — your bottom line.
1. The Law of Listening
Success with social media and content marketing requires more listening and less talking […]

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