Digital advertising in the new age is not just about online banners anymore, it consists of multiple forms that ensure the widespread of your message and guaranty its reach to the specific target audience, at the right time, through the right medium. At Purple, we efficiently use the key advantage of digital advertising which is its precise segmentation and targeting methods. Digital advertising unlike any other form of advertising is not limited to location and access boundaries. We allow marketers to identify and reach their target audience no matter how exclusive they are through multiple ways including: Demographics ranging from age, gender, income. Contextual which allows placing ads in places relevant to the advertised product or brand. Behavioral targeting in which marketers are able to identify the behavioral patterns of their most unpredictable target audience and ensure they reach them. Affinity targeting that categorizes target audience according to their hobbies and interests. We match the advertised message or brand with its most suitable format to ensure its effectiveness.
These formats include:
- Static Images
- Rich Media (Animation, Graphic, etc…)
A part of digital advertising with Purple is obtaining campaign reports, results, and analytical solutions. Digital advertising can be tracked and measured through conversion rates which leads to higher ROI.
Our Digital advertising services span across:
- Google AdWords
- Google Display Network
- Google search Network
- Online Banners
- Email Newsletter
Social Media advertising campaigns expertise:
- Advertising campaigns over different social media channels
- Managing your ads campaign
- Reports with campaign results