Measuring your Social Campaign

Measuring your Social Campaign

We help you measure the effect of your social & digital campaigns. Purple team believes it’s important to set the right KPIs for your campaigns for further right decisions, where you stand in comparison to your competitors, and the engagement of your audience with your brand/product.
Sentiment Reports
  • Know your target audience feelings, opinions, and emotions, expressed about your brand/products/service.
  • Know what is appealing to your target audience and help them get what they want to read, listen to, and see.
Reach Rate
  • Know how many people see and repost your social media updates.
  • Know how is your content is performing.
  • See how many people get in contact with your business.
Engagement & Response Rate
  • Know how much your audience are engaged with your content and your brand through their comments, likes, shares, etc...
  • Consider all feedback received from consumers because they may offer some good suggestions for improvement.
Conversion Rate
  • Convert your visitors into real clients through asking them to do certain actions like (shopping, registering, drive them to your website, etc...).
  • Measure the effectiveness of your advertising and call to action messages in succeeding to drive potentials to your Business.

Other Matrixes:

  • Paid & Organic reports
  • Demographics reports
  • Shareability
  • Click through rate
  • Interactions
  • Audience size
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