Social Media Content

Each channel on social media has its own content theme to make it successful, We at Purple understand the importance of managing relevant media content, and ensure posting it at the optimum time during the day with regard to each of your target audience group. We are going to discuss with you some of our tips that guarantee your brand’s success among some of the most popular channels (Facebook, Twitter, Instagram, google+, LinkedIn, YouTube, Pinterest and blogging).

Facebook

• We avoid sharing repetitive information that have the same look and feel, so fans don’t get bored and start searching for content that looks different somewhere else.
• We ensure delivering messages through creative ways such as photos, videos, links, surveys or questions.
• Express your text with emotions. According to Hubspot’s reports “something as simple as a smiley face emoticon in your post can increase likes by 57%, comments by 33 % and shares by 33% over posts without them”.
• Purple team keeps track of your competitors’ activities on social media, and Launches competitive intelligence campaigns.
• We carry out Facebook surveys to know customers’ feedback and interests.
• Adjacent content: sharing content that directly align with the interests of your audience.

Twitter

• Purple team understands the importance of first impressions, so we focus on the content of twitter Bio, profile pictures, and provided URL spaces. And make the most out of the twitter limited allowed Characters.
• Since twitter is all about making connections, we use all the tools and techniques so as not to let any mention or retweet about your brand pass unnoticed.
• We personalize tweets and provide a human touch to all shared content
• Purple always likes to keep your followers up to date with any news so we use the “Tweet in the moment”, live tweeting which means engage on twitter for a certain period of time with a series of tweets on a sporting event or breaking news.

Instagram

• Instagram is the place where we turn your messages into visually appealing stories. Users flock to Instagram to see great photos, plain and simple. Instead of selling, we use Instagram to highlight the personality, creativity, behind-the-scenes and inspirational foundations of your brand.
• We use Relevant Tags. Key hashtags on Instagram is a great way for people to discover your content and your profile and for us to track trending content in your field and by your competitors.

Google+

• The google+ community responds well to imagery particularly professional photography.
• We add Value instead of direct selling to give people something to get excited about to follow you.
• Purple team is always there to backup conversations with your mention and to respond to follower’s questions.

LinkedIn

• We helps in keeping your company page up to date, without overdoing self-promotion.
• Commenting on a discussion in one of your LinkedIn groups is another great way we use to increase visibility for your profile and build new relationships. We also subscribe to weekly group digest e-mails that we see beneficial for your brand.

YouTube

• When it comes to YouTube we don’t just post videos, we provide people with what they want to see and take advantage of the engaging nature of videos.

Pinterest

• Purple team puts together boards that represent your business.
• We master Rich Pins, and use the different ways Pinterest offers to add more information to a pin:
• 1. Pinterest has five types of rich pins that let you add topic-specific details to a pin.
  2. Article pins include the headline, author, story description and link
  3. Product pins include real-time pricing, availability and where to buy
  4. Recipe pins include ingredients, cooking times and serving info
  5. Movie pins include ratings, cast members and reviews
  6. Place pins include an address, phone number and map